Families grow closer through the arts.

“I come away with discussions that go on for hours with my girls. It's our favorite event of the entire year as a family.” - Leslie Salmon-Zhu, on the San Francisco Ethnic Dance Festival

“I felt that we were part of the play.”

- Liverpool Everyman and Playhouse attender (Liverpool, U.K.) Captivation is the linchpin of all Intrinsic Impacts. How can you maximize the likelihood that your patrons will be fully absorbed in the artistic experience?

New World Symphony tests program impacts

To international acclaim, the New World Symphony opened its groundbreaking new Frank Gehry-designed concert hall in January 2011. NWS is drawing on the principles of Intrinsic Impact to assess several of its innovative concert formats.

A growing body of work internationally...

...is changing the conversation about the public value of the arts and shifting attention to mission-based outcomes that transform individuals, families and communities.

Only impact studies...

...can honestly tell us that we have our finger on the pulse of what...
If we give audiences...

...the tools and confidence to investigate why a given play...
Data never determines

...artistic programming, but it does inform the process...
Audiences are

...are comprised of individuals. We need to understand...
Audience feedback

...is highly valued at the Arden. We believe that it can and should...

About IntrinsicImpact.org

This website is provided by WolfBrown as a free resource for arts managers, board members, students and others who work in the cultural sector. Our aims with this site are to change the conversation about the benefits of arts participation, disseminate up-to-date information on emerging practices in impact assessment, and encourage cultural organizations to embrace impact assessment as standard operating practice. We hope you find it useful.

WolfBrown is a research and consulting firm that helps funders, nonprofit institutions and public agencies understand their potential, set priorities and fulfill their promise. Our partners in producing this site include Theatre Bay Area, Baker Richards, and Group of minds.

We are indebted to the many funders, researchers and practitioners who have contributed insight, ideas and money to the growing body of knowledge about impact assessment in the arts and culture sector, particularly:

Major University Presenters consortium
The Wallace Foundation
Liverpool Arts Regeneration Consortium
Creative Scotland
Australia Council for the Arts
Theatre Bay Area
Doris Duke Charitable Foundation
The Andrew W. Mellon Foundation
National Endowment for the Arts

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About IntrinsicImpact.org