Online Surveying

If you are collecting data by means of an online survey, you must broadcast an email Since there is no incremental cost of online data collection, you should email all ticket buyers for whom you have email addresses.  Generally, you will get 90% of all responses within 24 to 36 hours of the outbound email.  We have seen response rates in the range of 20% to 50% or higher for post-program online surveys.  You may send a reminder message to non-respondents two days later.  If you cannot separate respondents from non-respondents, send an email to the entire list thanking those who responded, and encouraging those who have not yet responded to do so, with another copy of the survey hyperlink.  Reminder messages typically generate another 10% or 20% of the total sample.  We recommend closing the survey a week after it is launched, to prevent untimely responses.message with the survey link to your ticket-buyers for the selected performance during or immediately after its conclusion.  In other words, if curtain time is 8:00 p.m., the email broadcast should occur at approximately 9:00 p.m., so that people who check their email after performances will find the survey invitation.

We hope to add links to a variety of examples of online surveys here soon.

Next method: Post-program interviewing